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JKR Rice Mill
JKR Rice Mill
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About Us

70 Years of Trust, Three Generations of Excellence

Our Story — 70 Years of Trust, Three Generations of Excellence

It all started in 1958, in the small town of Rayakottai, Krishnagiri District.

J.K. Venkatamuni Shetty, a visionary farmer and entrepreneur, started Sri Venkhateswara Rice Mills with one goal — to provide the cleanest, most nutritious rice to families across the region. Armed with deep knowledge of paddy cultivation and a passion for quality, he built a mill that quickly became the most trusted name in the area.
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VISION

To emerge as one of South India's most trusted and innovative rice brands by carrying forward our family legacy, embracing sustainability and digital transformation, and delivering premium-quality rice that enriches every household while empowering farmers and communities.
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MISSION

To procure quality paddy, process rice with advanced technology and strict quality standards, and deliver consistent, safe, and premium products through sustainable practices, strong farmer partnerships, efficient distribution, and customer-focused innovation.
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1958

Year Established

3

Generations of Family Business

75 Tons

Daily Processing Capacity

4

Premium Rice Brands

3

Districts Served

Our Values

  • Quality First

    We ensure excellence in every grain through consistent processes, hygiene, and continuous improvement.

  • Customer Commitment

    We understand customer needs and deliver trusted products and service that create long-term relationships.

  • Integrity & Transparency

    We conduct our business with honesty, fairness, and accountability with customers, farmers, suppliers, and employees.

  • Innovation & Continuous Improvement

    We embrace technology, automation, and new ideas to improve our products, processes, and performance.

  • Respect for People

    We create a culture of teamwork, learning, safety, and growth for every individual.

  • Farmer & Community Responsibility

    We build sustainable partnerships that support farmers, society, and the environment.

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